In family business, culture is often described as “How we do things around here”.  It can be experienced through three dimensions – behaviors, language and beliefs (both implicit and explicit).  As generational change occurs, there is often a need to re-evaluate the language and beliefs associated with the family culture and to make changes to behaviors that align with the current needs of the business.  This case study will explore how one family business tested their assumptions, clarified their shared understanding of culture as a family and modified behaviors to better meet the realities of managing their fast growing business. Moderated by Caleb White and Todd Smith, CFAR