Katie Darnall
Business Development Manager of Americas
Trusted Family
Katie Darnall is the Business Development Director, Americas for Trusted Family and is currently based in Knoxville, TN. She brings experience in both NextGen family business engagement as well as technology and SaaS sales and implementation. Katie is a 4th generation family member of The Pictsweet Company and began her career in the family business as the Business Analytics Manager. Previous to joining Trusted Family, Katie ran the sales and customer teams for an early stage ecommerce analytics startup, Reviewbox, Inc. She loves bringing the two worlds together at Trusted Family by helping NextGens become an integral part in solving their governance challenges by utilizing strategic technology solutions.
SESSIONS
Workshop I: A Strategic Approach to Family & Shareholder Engagement Through Technology – Speaker
What do you think of when you read/hear the word “engagement”? How do you “engage” with your family members and shareholders today? Does your “engagement” pattern change depending on who you are engaging with? This session will take you back to the very basics of engagement by leveraging the strength of Jay Hughes’ five Family Capitals — Human, Intellectual, Social, Relational and Financial. We will learn:
How to (re)define “engagement” in the context of your family organizational and governance structure
Key elements for successful engagement through technology
How to create a phased approach and strategic plan to execute your engagement goals and maintain the family legacy